Freeplay, the creative branch of BP Mobile, needed a space that would reflect their brand identity – bold, playful, and unmistakably theirs.
We designed a compact office with direct street access and a clear visual identity, where the heart of the layout became a shared social zone for meetings, meals, and team connection.
Design project
Layout Planning
Furniture procurement
Turnkey office
At Free Play, a little brief went a long way.
Instead of overcomplicating the space, we focused on making it feel unmistakably theirs. A bright yellow color scheme, pulled from the brand, added energy and focus, while custom details echoed the shape and feel of their iconic logo.
The layout prioritized community over hierarchy. At the center: a shared space that blended a meeting room, kitchen, and dining area. This wasn’t just a convenience – it became the core of team culture, hosting casual brainstorms, lunch breaks, and spontaneous conversations.
A soft lounge area added balance, offering comfort and calm in contrast to the high-energy workspace. It was designed to facilitate connections between ideas, team members, and diverse working styles.
The final touch? An entrance straight from the street. Rare for an office, but perfect for a brand like Free Play: approachable, independent, and always ready to create something new.
Area
300 m²
Year
2023
Epam
Regula
