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HAUPTMANN showroom

A bold, material-driven space where microcement takes center stage – transforming walls, floors, and surfaces into a live demonstration of the product’s versatility for both B2B and B2C clients.

Challenge

To create a space that is at once functional, atmospheric, and demonstrative – a living portfolio of what microcement can do.

Solution

An immersive design approach where microcement covers almost every surface, transforming the showrooms into a real-life catalogue. Each element serves both as part of the interior and as a demonstration sample.

Scope of Work

Design project

Layout Planning

A contemporary showroom concept where every detail is designed to inspire. Here, microcement is not just a finishing material – it becomes a statement. Walls, floors, and even furniture are seamlessly coated, turning the space into a tactile, immersive journey through textures, colors, and possibilities. Visitors don’t just see the product; they experience it in real scale, under real lighting, and in real life situations.

From the very first step inside, the atmosphere reflects the versatility of microcement. The smooth, cool surfaces catch the light differently throughout the day, creating a dynamic interplay of shadows and reflections. Every corner is thoughtfully crafted to showcase a different application: a soft, matte finish in a quiet meeting zone; a glossy, polished wall in a reception area; a textured surface framing the workshop space.

The heart of each showroom is its workshop and training production area. Here, clients can learn application techniques, explore new design ideas, and see how raw material transforms into a finished piece. This active, hands-on element makes the showrooms more than just display spaces — they are hubs for creativity, collaboration, and knowledge exchange.

Area

700 m² 

Year

2024

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